Privacy Policy

At fruitts, we respect your privacy. This policy describes the personal information we collect, the purposes for which we use it, the circumstances in which we share it, and the choices available to you when you visit our store, purchase clothing, or contact our team.

Throughout this policy, “we,” “us,” and “our” refer to fruitts.

1. Understanding Personal Information

Personal information means information that identifies you or could reasonably be connected to you, either on its own or together with other information. Information that appears anonymous may still qualify as personal information if it remains linked to identifiable details.

Information that has been permanently anonymized or combined in a way that no longer allows anyone to identify you is not considered personal information under this policy.

2. Information We Collect

Information You Share with Us

We collect information you provide when you create an account, place an order, contact customer support, complete a survey, or communicate through our online assistance or chat features.

Depending on your interaction with us, this may include:

• Your name, email address, and other contact details.

• Billing and delivery addresses.

• Account credentials and authentication information.

• Payment information associated with a purchase, including credit or debit card details and other payment account information.

• Information included in your messages, support requests, or survey responses.

Information Collected Through Your Use of Our Store

When you browse our website or access our services, we may collect technical and usage information about your device and activity.

This may include your device type, unique device identifiers, IP address, operating system, browser type, browsing activity, and diagnostic information.

We may also receive location information associated with your device. Where available, GPS, IP addresses, or similar technologies may help us determine your approximate location and improve our products and services.

3. Why We Use Personal Information

Operating and Improving Our Store

We use personal information to provide our clothing and related services, support purchases, and improve the shopping experience.

Information may also be used for analysis, research, audits, and the development of our products, services, and advertising. These activities support our legitimate interest in operating and maintaining our business.

If you enter a competition, promotion, or similar activity, we may use the information you submit to manage your participation. Additional terms may apply to these activities and may explain other ways your information will be used.

Communicating with You

We use your information to answer questions, handle requests, communicate about accounts and transactions, and provide updates about our terms or policies.

With your prior express consent, we may send promotional messages about our products and services. You can ask to stop receiving marketing emails by contacting service@fruitts.com.

With your prior express consent, we may also share information with partners so they can contact you about their own products or services.

Personalizing Content and Advertising

Where you have provided prior express consent, we may use personal information to tailor your experience with our products and services, personalize content or advertising on third-party websites and applications, and assess the performance of promotional campaigns.

Whenever a use of your information depends on consent, you may withdraw that consent by contacting us.

Maintaining Safety and Preventing Misuse

We use personal information to verify accounts and activity, identify possible fraud, investigate suspicious or potentially unlawful conduct, and address violations of our terms or policies.

These activities support our legitimate interest in protecting our customers, products, services, and business operations. We aim to process information lawfully and transparently, limit collection to what is needed for defined purposes, and apply appropriate safeguards.

4. Cookies and Related Technologies

Cookies are small text files that allow a browser or device to store information. They can help websites recognize devices, remember preferences, and understand how visitors use a service.

We may also use comparable technologies, including browser storage, device identifiers, and other software tools. For the purposes of this policy, these technologies are collectively referred to as “cookies.”

We use cookies to operate, protect, and improve our store. Their purposes may include personalizing content, delivering and measuring advertisements, understanding browsing behavior, and supporting a safer shopping experience.

The cookies used may differ depending on the pages, features, or services you access.

5. When We Share Information

Partners Supporting Our Business

We may provide certain personal information to partners that help us supply products, operate services, or carry out marketing activities.

This sharing is intended to support or improve our products, services, and advertising. We do not share your personal information with other companies for their independent marketing purposes without your prior express consent.

Affiliated Companies and Business Changes

We may share personal information with companies affiliated with our business.

If our business undergoes a merger, acquisition, reorganization, joint venture, assignment, spin-off, sale, or transfer of some or all of its assets, personal information may be transferred to the relevant parties. This may also occur during bankruptcy or similar proceedings.

Legal Requirements and Protection of Rights

We may disclose information when required by applicable law, legal proceedings, litigation, or requests from public or governmental authorities, including authorities outside your country of residence.

We may also disclose information when we reasonably believe it is necessary to enforce our terms, investigate fraud, protect our rights, pursue available remedies, or safeguard our operations and users.

Disclosure may also occur where we determine it is necessary or appropriate for national security, law enforcement, or other matters of public importance.

6. Legal Grounds for Processing

The collection, storage, disclosure, transfer, and other processing of personal information may be subject to legal obligations in the European Economic Area or in the country where you live.

For individuals in the European Economic Area, where processing depends on consent, we rely on the consent basis provided under Article 6(1) of the General Data Protection Regulation.

As described elsewhere in this policy, certain processing also supports our legitimate business interests or is necessary to meet applicable legal obligations.

7. Children’s Information

Our products and services are intended for adults. We do not knowingly collect, use, or disclose personal information relating to children under 16, or under the equivalent minimum age established in the applicable jurisdiction.

If we discover that we have collected such information, we will take steps to delete it as soon as possible.

Please contact service@fruitts.com if you believe a child has provided personal information to us.

8. Your Privacy Rights

We take reasonable steps to keep personal information accurate, complete, and current.

Subject to applicable law, your rights may include:

• Requesting access to personal information we hold about you.

• Asking us to correct inaccurate or incomplete information.

• Requesting deletion of your personal information.

• Restricting or objecting to further processing.

• Receiving your information in a structured, commonly used format.

• Raising a complaint with the relevant data protection authority.

To exercise your rights, email service@fruitts.com.

We may request additional information to verify your identity, confirm your entitlement to the information, and locate the relevant records. In some circumstances, legal or regulatory requirements may allow or require us to decline all or part of an access or deletion request.

We will respond within a reasonable period and, in any event, in fewer than 30 days.

9. External Websites and Services

Our website and services may contain links to websites, products, or services operated by third parties.

This policy applies only to information collected through our own products and services. We are not responsible for the content, information practices, or privacy policies of third-party websites or services, even where they have a relationship with us.

Please review the relevant provider’s privacy policy before using its website or sharing personal information.

10. Protecting and Retaining Information

We use reasonable technical, administrative, and physical safeguards designed to prevent unauthorized access and support the appropriate handling of personal information.

We retain personal information for as long as needed to carry out the purposes described in this policy, unless a longer retention period is required or permitted by law.

11. Updates to This Policy

We may revise this policy periodically to reflect changes in technology, business practices, industry developments, or regulatory requirements.

Your continued use of our products or services after a revised policy takes effect indicates acceptance of the updated policy. If you do not agree with the changes, please discontinue use and contact us if you would like to close an existing account.

12. Contact Us

If you have questions about this Privacy Policy, how your information is handled, or how to exercise your privacy rights, please contact:

fruitts
Email: service@fruitts.com